Įxample of a LinkedIn ad for U of M Boot Camps How to prepare for a campaign: 1. Here’s some helpful information on creating Facebook ads. You can get started by going to your Facebook page’s Ad Center. Here’s some more information on how to add an Instagram account to your Facebook page. And, if you want to run ads on Instagram as well, you’ll need an Instagram account connected to your Facebook page. Reminder: you must have a Facebook account in order to do this-it’s easiest to run ads through your department/unit’s Facebook page rather than a personal account. The interface on Facebook makes it very easy to create ads, although you have to know exactly where to go to get to that interface. For both platforms, you can target audiences based on interests, location, age, etc. Instagram can be good for reaching a younger demographic (30% of users are aged 18-24 and another 30% are 25-34) Facebook is more popular with the 35-44 age range.
Because Facebook owns Instagram, you can run ads on both Facebook and Instagram fairly easily and pretty cost effectively. These show up as posts labeled “sponsored content” in people’s feeds. Before you get started using social media ads, there are a few things you’ll need to know to get organized. Running social media ads-through platforms such as Facebook, Instagram, and LinkedIn-can be a great way for departments and centers to promote their specific degree programs, or build general brand awareness in a very targeted way.
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